PAULA RIHERZ

Paula Riherz is a fashion photographer, art director, and casting department professional based in Barcelona, Spain.
Specialized in campaigns, e-commerce and portraits.
 
Photography has been a part of my life from a very young age, but my professional journey truly began in Barcelona, where I earned a diploma in Digital Photography at Seeway. Soon after graduating, I started working as a retoucher for Mango. Shortly before the onset of Covid-19, I pursued a postgraduate degree in Art Direction at Elisava. A few months later, I started collaborating with brands and landed my first magazine publications. In May 2022, I completed a therapeutic photography course at EFTI in Madrid, led by Beatriz Martínez, where I explored the intersection of psychology, imagery, and creative expression. Most recently, in December 2024, I completed a course in Casting Direction at HAZ RTVE Academy, further expanding my creative expertise.